Five years in the making, Helvetica Now has been “redrawn and refit”for easier readability in the digital space. This past spring, Monotype, released Helvetica Now as a set of three families – the latest revision. It then received its first revision in 1983 – nearly 30 years after its inception – with the introduction of Helvetica Neue for the digital era of the 1980’s. A product of theGrotesque type movement of the nineteenth century, it was based on the characters of Berthold’s Akzidenz Grotesk. The original Helvetica family was first developed in 1957 by typeface designer Max Miedinger. Whether you love it or hate it, brands the world over have chosen Helvetica because of its versatility and approachability. From Crate & Barrel to Target, from Toyota to Lufthansa Airways, to the New York City subway signage – Helvetica has been everywhere for the better part of the last half-century.
You see it all over, yet barely notice it.
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